Key Simmentals is the trading name for G D Key and Son, farmers now in their third generation, of Abbey Farm, Mundham.

The Key Simmentals herd is managed by John Key with his son Simon and they focus on producing high quality award-winning Simmental sires.

All Key Simmentals cattle are registered with The British Simmental Cattle Society and the registration details are available to view on the Society's online database. Just click the icon, when you see it.

Key Simmentals comply with and are certified by the relevant food producer authorities, including FABBL, CMI and the Food Standards Council.

Over the last, nearly 30, years Key Simmentals have won numerous awards. One highly prestigious award was the South East Simmental Group large herd competition in 2005. We won first prize at the Royal Norfolk Show with Key Tiddlywink M068486 in 2007.

Our prize sire, Hollingwood Tom M066580, won first at Royal Show 2007, first at Bakewell Show 2007 and first at Lincoln Show 2007.

After dealing with commercial cattle from the age of 16, in 1980 John decided to breed pedigree Simmental cattle. We started the herd off by purchasing two Simmental heifers from Mr Norman Smith, of the Fressingfield Herd, for £600.

Over the next few years the herd was steadily increased through going to sales and shows, always coming home with a couple of additions!

The herd really started to improve when we purchased a cow named Laird Mary F007209, a bargain at £850. We flushed her three times and had great success. From then on nearly all the best prodigy came from Laird Mary.

Laird Mary

Ardo Figaro

We then artificially inseminated our cows from various bulls and now, having so many cows, We decided we ought to have my own stock bull. After a lot of enquiries we found Ardo Figaro M002511 near Abbeymore, Scotland. At 10 years old his pedigree and prodigy were exceptional.

We had Ardo Figaro for four years and, after a lot of tender loving care, he stamped his authority on our cows.

We then purchased Dirnanean Nugget M008567. This was an exceptional bull with a little bit extra on the 'back end'. Dirnanean Nugget produced a bull call Key Trendy M015494 and after many successes at county shows Key Trendy was sold in Perth for £4000.

We were then very fortunate to acquire Rickardstown Jumbo I000149. We had him for a year and he served several cows.

Following three tremendous bulls we gambled on a young calf who was an embryo from the breeder Mr P Stennett called Grovehouse Bold S001757. He didn't leave his mark instantly but all our stretchy cows go back to him.

After Grovehouse Bold came Ingleston Vandal M019496. He had previously made 10,000 guineas at Perth. Ingleston Vandal was a lovely bull but he unfortunately hurt his back and he never recovered. The few cows he served are of high quality and remain in our herd.

I then struck a deal to bring Twyford Washington M020809 to the farm. We fed him up and showed him. He was very successful at the county shows. At the Royal Show in 1994 he was awarded Champion Bull and Reserve Overall. Twyford Washington has left some good stock.

Brinkton Chalky S001788 followed and he produced some lovely fleshy cattle.

Twyford Washington

Innerwick Norseman

Shannock Laser M055249 was purchased from a friend, Mr I Turvey, a local breeder. Shannock Laser's prodigy has had many successes around the show circuit, winning many sire group prizes.

We then bought Innerwick Norseman M059725 after the Perth Bull Sales. Innerwick Norseman is a lovely long fleshy bull who will remain with us.

Recently we made the decision to reduce our cow herd from 80 to 20-25. This was a heart-breaking decision but the rising costs of producing stock forced us to consider the overall business.

This reduction has probably worked in our favour. It has enabled us now to focus our efforts on producing high quality stock with the added advantage of having them close-by on our own land.

We recently purchased Falondene Rumpold M063347 from Perth. He has had a few calves and we are awaiting his results in the next few months from 9 of our cows.

Hollingwood Tom M066580 is our new stock bull and he will shorthly be putting some all-round quality back into our cows. Hollingwood Tom comes from a great line and was sired by the exceptional Sterling Flint M042435.

The plan is to AI and breed with Hollingwood Tom and we look forward to exciting times and greater success!

Hollingwood Tom

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